Proven Skincare Expands into Europe

Proven, an expert in personalized skincare, has expanded internationally into the European Union and the United Kingdom. 

 

This is the brand’s first international expansion since it launched in Canada in July 2021. 

 

“I am incredibly proud to bring Proven’s personalized, data and AI-backed products to the people of the European Union and the United Kingdom,” said Proven Cofounder and CEO Ming S. Zhao. “Too many consumers still rely on one-size-fits-all skincare products that do not take into account their unique concerns and needs. Proven provides personalized, adaptive, effective skincare solutions that take into account a person's skin, life, and environment. The entire Proven team is thrilled to enter these new markets and provide people with skincare solutions as unique as they are.”

The Proven team made the decision to expand across the Atlantic given the global demand for personalized skincare solutions. This expansion comes after a period of extraordinary growth for the company, which includes the launch of its first new product since 2019, the Eye Cream Duo, and having been granted a groundbreaking patent that protects Proven’s use of personalization in skincare

 

Since its founding in 2017 and launch in 2019, Proven Skincare has grown rapidly to become the leading skincare personalization brand. The company has launched five products personalized to customers’ unique needs. Its accolades include the 2018 MIT Artificial Intelligence Technology Award and Best Use of Technology at the 2022 Glossy Beauty Awards for its proprietary Skin Genome Project. It has also reached more than $30 million in revenue in just three years. 

 

In order to provide personalized skincare to customers across the European Union and the United Kingdom, the Proven team gathered extensive environmental data about the region and executed a major tech build to incorporate it into Proven's existing AI. Integrating local environmental conditions into the skincare formulas is essential for effective skincare products, the company says.

Proven creates simple, personalized and clinically-proven skincare products at scale thanks to its proprietary Skin Genome Project — something the company purports the largest beauty database on earth. The Skin Genome Project takes the following data into account in order to craft personalized products for consumers: the effectiveness of over 20,238 skincare ingredients; information about over 100,000 individual products (luxury, prescription, generic, etc.); over 20 million testimonials from real people; over 4,000 scientific publications; and the water hardness, humidity level, and UV index where consumers live.

 

Proven currently offers five products personalized to customers’ unique needs. The products include a personalized cleanser, day moisturizer, night cream, day eye cream, and night eye cream. The products can be conveniently purchased as systems or purchased separately.